Three Young Engineers. One Bold Vision.

The Story Behind Barrister’s Choice: How Three Founders Are Bringing Engineering Thinking to Premium White Shirts

From textile technology to mechanical engineering, Er. Kushal Bansal, Er. Mudit Bansal and Er. Swapan Goyal are combining technical knowledge, creative thinking and entrepreneurial ambition to build Barrister’s Choice, an Indian premium shirting brand.

A white shirt may appear simple, but creating one that feels distinctive requires attention to detail. The fabric, collar, cuffs, stitching, proportions and fit all contribute to how the finished garment looks and feels.

For three young entrepreneurs from Ludhiana, Punjab, these details presented an opportunity to approach a familiar wardrobe essential from a different perspective.

Er. Kushal Bansal, Er. Mudit Bansal and Er. Swapan Goyal came together with a shared ambition: to build a premium apparel brand that brings technical understanding and creative product development into professional dressing. Their venture, Barrister’s Choice, focuses on premium white and formal shirts, with an identity inspired by the discipline and dignity associated with the legal profession.

The journey is also an example of young entrepreneurship in action. Rather than treating their technical education as the end of their learning, the founders are applying it to a business of their own.

A Shared Vision Built on Different Engineering Perspectives

The founding team brings together two complementary areas of technical knowledge.

Twin brothers Er. Kushal Bansal and Er. Mudit Bansal studied Diploma in Textile Technology at SASMIRA, Mumbai. Their education introduced them to the fundamentals of fibres, yarns, fabrics and textile processes, giving them a foundation for understanding how materials influence the final garment.

Er. Swapan Goyal brings a background in Mechanical Engineering. His perspective adds another dimension to the team's approach, particularly in understanding machinery, manufacturing processes and production systems.

Together, their backgrounds create a practical combination of textile knowledge and engineering thinking. Each perspective contributes to the broader process of developing a product, from understanding its material to considering how it can be manufactured consistently.

For the founders, this combination is central to the idea behind Barrister’s Choice. They see product development not simply as a matter of appearance, but as a process involving material selection, construction, fit and finishing.

Why Start With the White Shirt?

The white shirt is one of the most recognisable pieces of professional clothing. It is worn across industries and professions, from legal practice and corporate leadership to entrepreneurship and institutional work.

Its simplicity, however, leaves little room for overlooking details.

With fewer colours and decorative elements, the quality of the fabric, the structure of the collar, the proportions of the cuffs and the precision of the stitching become especially important. Even small design decisions can influence the overall appearance of the garment.

This is what attracted the founders to the category.

Rather than beginning with a complicated product range, they chose to concentrate on an everyday essential and explore how thoughtful design and technical understanding could contribute to a more refined experience.

For Barrister’s Choice, a collar is not merely a finishing element. Its shape and structure influence the character of the shirt. Fabric selection is not just about appearance; it also involves considering composition, construction and feel. Fit must balance a professional appearance with ease of movement.

These connected decisions form the foundation of the brand's product philosophy.

Three Founders, One Entrepreneurial Direction

At the centre of Barrister’s Choice is a founding team that brings together different experiences and a shared interest in building an original Indian brand.

Er. Kushal Bansal – Co-founder

Er. Kushal Bansal holds a Diploma in Textile Technology from SASMIRA, Mumbai. His academic background provides a technical foundation for understanding textile materials and the processes involved in turning fabric into a finished garment.

As a co-founder of Barrister’s Choice, he is part of the team's effort to apply textile knowledge to product development and establish a distinct identity in premium professional clothing.

Er. Mudit Bansal – Co-founder

Er. Mudit Bansal, twin brother of Kushal Bansal, also holds a Diploma in Textile Technology from SASMIRA, Mumbai.

His educational background brings an understanding of fibres, fabrics and textile processes to the venture. Alongside his brother and fellow co-founder, he is contributing to the development of a brand that places attention on the details of formal shirting.

Er. Swapan Goyal – Co-founder

Er. Swapan Goyal brings a Mechanical Engineering background to the founding team.

His technical perspective complements the textile education of the Bansal brothers, adding an understanding of machinery, processes and manufacturing systems. This combination helps the founders consider both the design and production aspects of building an apparel brand.

Together, the three co-founders are working toward a common objective: developing Barrister’s Choice into a recognisable name in premium professional shirting.

The Thinking Behind the Product

Barrister’s Choice focuses on premium white and formal shirts for legal professionals, business executives and customers who value refined professional dressing.

Its product-development philosophy is built around several connected priorities:

• Fabric selection: Considering composition, construction and feel when choosing materials.
• Collar and cuff design: Paying attention to shape, structure and proportions.
• Professional fit: Balancing appearance with comfort and freedom of movement.
• Construction and finishing: Focusing on clean stitching, seams and garment details.
• Product consistency: Working toward a reliable relationship between the intended design and the finished shirt.

These priorities reflect the founders' belief that a premium product should communicate its value through the garment itself. The objective is to make thoughtful decisions at every stage of development rather than relying only on branding or visual presentation.

The Inspiration Behind Barrister’s Choice

The name Barrister’s Choice draws inspiration from the discipline, dignity and credibility associated with the legal profession.

The white shirt has a natural place in this visual language. It represents a clean, formal appearance and is equally relevant to professionals in business, management and entrepreneurship.

This inspiration informs the brand's direction: clean lines, considered proportions and understated elegance.

The founders want the brand to speak to people who appreciate professional clothing that is refined without being unnecessarily complicated. Its focus on white and formal shirts gives the business a clear starting point and a defined product identity.

Barrister’s Choice is a brand of Celestia Corporation LLP, based in Ludhiana, Punjab. The company is working to connect the region's manufacturing knowledge with the ambitions of a new generation of Indian entrepreneurs.

Building an Indian Brand With Global Ambitions

For the founders, establishing Barrister’s Choice is only the beginning.

Their long-term vision is to develop an Indian premium shirting brand with international relevance. They want to reach customers beyond India while continuing to build the brand around Indian product development and craftsmanship.

This ambition reflects a broader entrepreneurial approach: start with a focused product category, develop a clear identity and work toward growth through product quality and customer confidence.

The company also reports that Celestia Corporation LLP is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT) and is registered as an MSME under Udyam. These credentials represent important milestones in the company's formal business journey.

For the founders, however, the central achievement is the step from technical education to entrepreneurship. Barrister’s Choice is their effort to turn what they have learned about engineering and textiles into a product and a business they can develop over time.

A New Generation of Indian Entrepreneurs

The story of Barrister’s Choice is not simply about launching another formalwear label. It is about three young founders choosing a familiar product and looking at it through the lens of technical education, engineering discipline and creative ambition.

Kushal and Mudit bring their understanding of textile technology. Swapan contributes a mechanical engineering perspective. Their shared direction brings these experiences together around a clear product focus.

The white shirt may be a classic, but the founders believe there is always room to examine its details, improve the way it is developed and build a stronger product identity around it.

As Barrister’s Choice continues its journey, its ambition is to establish itself as an Indian brand recognised for thoughtful professional shirting. The founders' larger message is equally clear: technical learning can become a starting point for entrepreneurship when knowledge is put into practice.

Three young engineers. One shared vision. And a white shirt as the beginning of a much bigger ambition.

Company Profile

Editorial note: This feature has been prepared using information supplied by the company and its founders. Company credentials, educational details and business information should be checked against supporting documents before publication. The founders' individual roles and contributions are described from the submitted profile.

Publication: FlexiMaps